Ads for Test to Detect BRCA Genes to Begin in September

Advertisements for a test that detects the presence of the BRCA1 and BRCA2 genes linked to an increased risk for breast and ovarian cancer will soon be hitting the airwaves.

The ads, due to begin in September 2002, will be the first to market a genetic screening test directly to consumers.

Although the ads may help raise awareness of the link between genetics and breast cancer, some physicians fear the ads may lead to an increased rate of invasive follow-up procedures or even preventive mastectomies.

A spokesman from Myriad Genetics, makers of the tests, said the ads will target high-risk women and advise them to seek counseling from their physicians. Consumers will not be able to order the test directly for themselves.

Other sources: American Medical Association